Fragments of the Streets

Fragments of the Streets

Forma Digital Cover

(Caption)

StarbucksAvenueofStar Iconicscenesfrom1990sHongKongcinemaarereassembledasfragmentsoftime. TherestrainedemotionsofIntheMoodforLove,thefleetingencountersofChungkingExpress,theromanceofComrades:AlmostaLoveStory,andperiodobjectsarejuxtaposedwithneonsignagetoformacontinuouscinematictableau. Thesefragmentsmovebeyondmerenostalgia,transformingthehistoricalsensibilityofHongKongintoacontemporaryvisuallanguage. ThecolorpaletteemergesfromtheintersectionofStarbucks'signaturetonesandtheurbanspectrumofneonlight. Commercialchromaticsandthecity'sartificialglowcollide,generatinganewvisualvibrationandgrammar. Withinlayeredabstractgeometriesliesilhouettesofbuildings,modernsignboards,andbridgestructures. Thecitynolongerfunctionsasabackdropitisre-editedthroughspraypaintintoasensoriallandscapeofthepresent.

StarbucksAvenueofStar Iconicscenesfrom1990sHongKongcinemaarereassembledasfragmentsoftime. TherestrainedemotionsofIntheMoodforLove,thefleetingencountersofChungkingExpress,theromanceofComrades:AlmostaLoveStory,andperiodobjectsarejuxtaposedwithneonsignagetoformacontinuouscinematictableau. Thesefragmentsmovebeyondmerenostalgia,transformingthehistoricalsensibilityofHongKongintoacontemporaryvisuallanguage. ThecolorpaletteemergesfromtheintersectionofStarbucks'signaturetonesandtheurbanspectrumofneonlight. Commercialchromaticsandthecity'sartificialglowcollide,generatinganewvisualvibrationandgrammar. Withinlayeredabstractgeometriesliesilhouettesofbuildings,modernsignboards,andbridgestructures. Thecitynolongerfunctionsasabackdropitisre-editedthroughspraypaintintoasensoriallandscapeofthepresent.

(Client)

Starbucks Hong Kong

Starbucks Hong Kong

(Location & Year)

Hong Kong, 2026

Hong Kong, 2026

(Material)

spraypaint on the wall

spraypaint on the wall

(Size)

4.1 x 3.3 (m)

Preview 2 of Forma Digital
Preview 3 of Forma Digital
Preview 4 of Forma Digital